Exciting news for men with wide feet! Less than 90 days after its online debut, STOKE Shoes is making a massive retail leap. Starting March 1st, the brand’s inaugural collection will be available in over 450 stores across the U.S., including major retailers like Scheels, Murdoch’s, Academy Sports + Outdoors, Rack Room Shoes, and many more.
A Brand for the Real American Man
STOKE Shoes was founded with a mission to serve the 65 million American men who have wide feet and are often overlooked by the athletic footwear industry. Traditional athletic shoes are designed for elite athletes, but STOKE focuses on the everyday man who works long hours, coaches his kids, and needs a comfortable shoe for all-day wear.
Founder Rick Blackshaw, a veteran in the footwear industry, saw a significant gap in the market. “Expanding into 450-plus doors this early is a major validation moment for us,” he said. “It tells us the market gap we saw isn’t theoretical, it’s real, and retailers are seeing the same demand we saw online.”
Why STOKE Stands Out
STOKE’s first styles, FO-MO and VERSA, are built on a wide, stable platform with high-cushion underfoot construction and flexible uppers. These shoes are designed to accommodate natural foot expansion throughout the day, prioritizing comfort, fit, and durability over performance gimmicks.
- PowerStack™ Platform: Offers all-day comfort with high-energy-return cushioning.
- Mansplay™ Midsole: Designed for feet that expand under real pressure.
- Big Ball Girth™ Fit System: Provides room where it’s needed, eliminating the “race-shoe squeeze.”
- Slip-On Stoke Out™ Entry: Easy, friction-free entry for men on the go.
Retailers have quickly embraced STOKE, recognizing the demand for shoes that cater to the everyday, value-conscious consumer. As inventory scales and new colorways are introduced throughout 2026, STOKE aims to become a staple for men who need practical, comfortable footwear.
For more information, visit stokeshoes.com.
Source: PR Newswire